Talk UK’s sales director, David Lees, is to leave less than a year into
the job, as the station’s parent company, CLT Radio, finalises plans to
set up a new division to oversee sales for Talk and its sister national
station, Atlantic 252.
CLT is now close to appointing a commercial/sales director to drive
sales across the new division, CLT Radio Sales (Campaign, 15 March).
Headhunters have also been briefed to find a managing director to head
the entire operation.
CLT UK Radio’s managing director, Travis Baxter, said the purpose of CLT
Radio Sales was not to act as a representation point or a sales house,
but simply to bring the two sales operations under a single UK sales
This week, Talk’s sales team moved from its Oxford Street premises in
London to offices in nearby Newman Street, where the Atlantic 252 sales
team is based.
Baxter said the new division would not target sales contracts from
outside the group, but added that if CLT were successful in winning
other regional licences, he would consider grouping them under the CLT
Radio Sales banner. CLT is currently bidding for all regional licences
currently under review, including the coveted Yorkshire licence.
Explaining the reasons for setting up the new division, Baxter said: ‘We
have to try and analyse what we can do in developing the two national
stations. It’s a centralisation move, bringing activities together that
are currently conducted in different areas under one roof. We need to
make sure we do the best job to develop our brands and help our