NEWS: Delaney Fletcher to take Hush Puppies business from Y&R

Delaney Fletcher Bozell is tipped to carry off the task of relaunching Hush Puppies in the UK after the company’s repurchase by Wolverine, its US-based creator.

Delaney Fletcher Bozell is tipped to carry off the task of relaunching

Hush Puppies in the UK after the company’s repurchase by Wolverine, its

US-based creator.



No-one from the agency was available for comment, but sources close to

Hush Puppies said that Delaney Fletcher had emerged victorious from a

head to head with the former incumbent in the UK, Young and Rubicam.

Media is expected to move from Mediapolis to 20/20 Media, Delaney

Fletcher’s joint venture with CIA Medianetwork.



The win ends a protracted series of meetings held between Hush Puppies’

managing director, David Rist, and the two agencies after Wolverine

bought the Hush Puppies wholesale operations from Sears in August.



Y&R has produced award-winning ads for Hush Puppies, but the brand is

still regarded as middle-aged. The account was worth pounds 300,000 last

year, according to Register-MEAL, but is expected to rise to pounds 1.5

million.



In the US it has become a cult brand under the stewardship of Bozell,

the group that owns Delaney Fletcher.



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