Delaney Fletcher Bozell has appointed the GGT board account director,
Chris Blayze, as planning director.
Blayze, 32, joined Delaney Fletcher this week to replace Fran Foster,
who took up a European role earlier this year.
Blayze worked on GGT’s flagship Cadbury, Holsten and John Smith’s
accounts. He said his aim was to rejuvenate planning at Delaney Fletcher
and ensure it finds its way into the creative process as early as
‘Delaney Fletcher is a very professional agency which has had a fairly
traditional planning function and is looking for a change,’ he said.
Blayze began his career at DMB&B, cutting his teeth mainly on the
Procter and Gamble business, before moving on to Leo Burnett’s planning
He then switched to GGT to become one of three board account directors
and work closely with the planning director, Karen Salisbury, on a
number of key accounts.
Blayze said he was attracted to Delaney Fletcher because of its client
list, which includes Chrysler, Bristol Myers-Squibb, Premier Brands and
the Financial Times.