NEWS: Dentsu unifies its European network

Dentsu, the world’s largest agency, is building up its presence in Europe through a major restructure and the installation of a new heavyweight chairman for the region.

Dentsu, the world’s largest agency, is building up its presence in

Europe through a major restructure and the installation of a new

heavyweight chairman for the region.



Kazuo Miyakawa, who arrived in London last week, will preside over a new

European board, which has been created to oversee Dentsu Europe’s

transition from a collection of disparate shareholdings to a strong,

unified arm of the Dentsu network.



The board will include the chief executive of Collett Dickenson Pearce

in the UK, Ben Langdon, the head of Schuster and Partners in Germany,

Werner Schuster, and six other representatives from the Dentsu

hierarchy.



At the same time, Dentsu will continue to increase its stake in all of

its part-owned European companies - including CDP - with the eventual

aim of taking full control of them.



Representatives from Dentsu were unavailable for comment as Campaign

went to press, but the moves are understood to be aimed at speeding up

decision making and giving Dentsu officials on the ground more say in

European developments.



The headquarters of the newly revamped Dentsu Europe will be in London,

which will also be the base for the newly created role of European head

of finance, for which Masahiro Otska has been flown in from Japan.

Katsuhiko Kamigori remains as managing director of Dentsu Europe.



In a recent interview with Campaign, the worldwide president of Dentsu,

Yutaka Narita, hinted that although CDP was doing well in the UK, its

sister agencies in the rest of Europe required closer scrutiny

(Campaign, 1 December 1995).



‘We are currently considering the future of the network. It depends on

client needs, as well as the human resources required,’ he said.



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