Duckworth Finn Grubb Waters has scooped the prestigious gold medal at
this year’s Direct Marketing Awards for its launch of Daewoo cars.
The agency also picked up top honours in the DRTV category, as well as
second prize in the newly created automotive section.
Several other above-the-line agencies also did well this year. Saatchi
and Saatchi took the top prize in the first ever integrated category for
its army recruitment campaign for the COI. Howell Henry Chaldecott Lury
took second place for its work for Lemon Tango.
Saatchis’ army recruitment campaign also took third place in another new
category, electronic media.
Elsewhere, Barker and Ralston triumphed in the financial services
category and won third prize in the consumer inserts section with its
work for Abbey National.
Abbott Mead Vickers BBDO took second place with BT behind Duckworth Finn
in the DRTV category.
HHCL took second place with Martini in the innovation category, which
was won by Burnett Associates with the RNLI. Ammirati Puris Lintas took
third prize for Rover Cars in the consumer direct mail, low volume
category, won by Scotland Direct, working in-house.
This year there were 31 categories with an increased number of entries
from above-the-line agencies. The judging panel comprised agency
executives, clients and media owners.
Awarding the gold medal to Duckworth Finn, the judges declared: ‘It was
a simple, creative idea and it absolutely and fundamentally used direct
marketing techniques, not as an add-on but integrated into the whole
strategy.’
