Epson has appointed DMB&B and the Media Centre to spearhead a return to
television advertising after an absence of ten years, with a pounds 2
million pre-Christmas campaign for its colour printers.
The push for the computer peripheral manufacturer will run until 15
December on ITV, Channel 4 and satellite TV, including the new Computer
Channel.
The appointment has been under wraps since September, when DMB&B and its
media dependant triumphed against two unnamed agencies for the TV
creative work and TV buying. The incumbents, Dowell and Associates and
Total Media, will retain responsibility for print advertising.
Andy Byrd, the new-business director of DMB&B, said: ‘Epson was
looking for a full-service agency with experience in TV and brand
leadership.’
The campaign consists of one 30-second and one ten-second spot. The 30-
second ad uses striking visuals to convey the features a customer looks
for in a ‘photo-real’ image from a printer, such as colour-balance,
resolution and contrast. The ten-second piece points up a T-shirt
printing promotion.
The ads were written by Roger Holdsworth, art directed by Phil Rylance
and directed by Graham Fink through the Paul Weiland Film Company.
Epson is hoping raise its profile against its rivals, Hewlett-Packard
and Canon.
