Ammirati Puris Lintas has bolstered its European media operation by
appointing Marie Therese Doran as group media director.
The appointment, which is the most senior made to date by Graeme Hutton,
the recently appointed European media director, gives Doran a key role
in the European media team. Doran was most recently the head of the
Kellogg’s media account at Leo Burnett.
Hutton said that Doran would work alongside him in driving Lintas’s
European media strategies and developing new products that can work
across all of the agency’s European offices.
‘MT has an excellent track record and I think we can rightly say that
she represents quite a coup for us,’ he said.
Before joining Burnetts, Doran was a senior media planner at Ogilvy and
Mather, working on Ford, Guinness and Microsoft. She is also a previous
IPA Grand Prix award winner.
At Lintas, Doran will work on the Unilever account, specifically on ice-
cream and frozen food, as well as Lever Brothers’ Skip and Sun brands
and Johnson and Johnson’s Vistakom range.
Doran, who joins Lintas this week, said that she was attracted to the
post because ‘it’s rare to find a company that’s genuinely committed to
making things better in the way that Lintas is’.
Hutton has also signed up Katherine Bieber, formerly at the Network
Europe. ‘MT and Katherine complete the number of general media
strategists I need,’ Hutton said. ‘The next step is to bring in some
media specialists to work in IT, database management and new media.’
Hutton took over as European media director at Lintas in April, joining
the company from CIA Medianetwork where he was European development
director. His brief is to provide a co-ordinating link between each of
the local media directors around Europe and streamline the agency’s