Kate Robertson is to take over the new-business role at Bates Dorland,
in a move which will result in the merger of the agency’s business
development department with the new-business team of Bates Europe.
Robertson, who joined two years ago from J. Walter Thompson, is a self-
confessed ‘Europhile’, working at first on the Kellogg’s business around
Europe for JWT and then for Unilever throughout the Continent.
She retains her existing title of business development director Europe,
but will replace Tony Taylor on new business in the UK. Taylor remains
as deputy managing director of Dorlands. Robertson will also take a seat
on the UK executive in addition to her existing seat on the Bates Europe
‘I think what is happening is that it has become more of an issue for
the London agency to be part of the network,’ explained Robertson, who
recently spearheaded the network’s pounds 8 million win of the hair
restorative, Regaine, in conjunction with the London agency (Campaign,
24 May). ‘Closer links will benefit the rest of the network and Dorlands
as well,’ she said.
The merger of new-business units will mean that European pitches will no
longer be handled separately from domestic ones. ‘It won’t be either the
UK or Europe down the corridor,’ she said.
The South African-born Robertson will head a team of six new-business
executives. So far this year, Dorlands has picked up almost pounds 20
million of new business. Bates Europe is claiming around pounds 75
million-worth of account gains.