NEWS: DoT splits DMB&B account with AMV

The Department of Transport has decided to split its pounds 5 million-a- year account between Abbott Mead Vickers BBDO and the incumbent, D’Arcy Masius Benton and Bowles.

The Department of Transport has decided to split its pounds 5 million-a-

year account between Abbott Mead Vickers BBDO and the incumbent, D’Arcy

Masius Benton and Bowles.



The unusual decision follows a ‘draw’ in a shoot-out this week between

the two agencies, which will each have about pounds 2.5 million of

business.



The move will keep both shops on their toes for the next two years, when

the department will consider putting its entire business into one

agency.



DMB&B will retain control of its campaigns to deter drinking and driving

and to improve road safety among children. Abbott Mead will take over

the effort to urge motorists to reduce their speed.



Cilla Snowball, Abbott Mead’s head of client service, who led the pitch,

said: ‘This is a very significant win for us. It’s our first COI

assignment and it gives us the opportunity to produce advertising that

will help reduce road deaths and accidents.’



The DoT review was brought forward after Graham Hinton’s departure from

his post as joint chairman of DMB&B, which prompted speculation in

Whitehall that the agency would lose the account.



Martin Helm, head of information at the DoT, said the result may have

been a draw for the agencies, but it was a double win for the

department. ‘We have got two really good agencies,’ he said. ‘DMB&B has

taken it very well and we are very glad it is still with us. But Abbott

Mead barnstormed on to the scene with some very strong creative

proposals on the danger of speed.’



It is believed Abbott Mead’s proposal will build on DMB&B’s ‘Kill your

speed, not a child’ campaign and the slogan may be retained. Abbott

Mead’s ideas will not be seen until next summer as DMB&B work already in

the pipeline will go ahead in the meantime.



The performances of the two agencies were so closely aligned that after

Monday’s two-way pitch Steve Norris, the junior Transport Minister,

needed more time to mull over his decision.



Leagas Shafron Davis, Delaney Fletcher Bozell and Grey were eliminated

after initial pitches last month.