Emap Nationals is preparing to launch a monthly car magazine aimed at
streetwise young men.
Revs, which will hit newsstands on 28 June, is being backed by a pounds
500,000 million national press and radio campaign through Cowing
Balmforth Trendall and Universal McCann.
The magazine will target 24- to 30-year-old car enthusiasts who own
affordable cars that are five to 15 years old. It will have an initial
print run of 130,000 and a target launch circulation of 70,000 copies.
The magazine has been developed by the same team that launched Max
Revs aims to cater for people who want down-to-earth advice about
modifying their cars to get the best possible performance.
Revs’ publisher, Grahame Steed, said: ‘Max Power has become a lifestyle-
oriented magazine that covers modifications for newer cars. This has
left room for a title with a similar style but offering practical advice
to younger drivers with older cars.’
Andy Norris, a media manager at TMD Carat, which handles the Nissan
account, commented: ‘Max Power’s success came as a bit of a surprise. I
can’t really see another market within that arena.’