Euro RSCG Wnek Gosper’s pounds 2 million UK launch campaign for the Sci-
Fi Channel got under way this week with a set of controversial posters.
‘Voyage to the bottom of the sea’ is the caption for a poster of Robert
Maxwell, the drowned media tycoon. The ad has already caused offence and
attracted calls of complaint to the Sci-Fi Channel, which officially
launched on 1 November.
Russell Grant, the chubby-faced astrologer, agreed to pose for another
poster with a ‘rejected’ stamp across his forehead and a smug grin. The
caption is ‘Invasion of the body snatchers’.
Euro RSCG is promoting the new cable and satellite channel with the line
‘Television from the other side’. Its target market is a young and
upmarket audience.
Mark Wnek, the agency’s creative director, said: ‘The client bought our
ideas and we have gone ahead with a brave campaign.’
Adshels at selected bus stops will carry talking ‘Invisible Man’ blank
posters that chat to waiting passengers.
The service, which will be mostly advertising-funded, goes on air with a
mix of science fiction series, horror shows, films and factual science
programmes.
