Leagas Shafron Davis has appointed Alison Todd, the British-born
planning director of New York’s Kirshenbaum and Bond, its new planning
Her appointment comes after a three-year stint at the US shop, which she
left before Christmas when she returned to the UK to get married.
A former senior planner at Butterfield Day Devito Hockney, she replaces
Mike Ward, who left Leagas Shafron to join the Quadrangle planning
consultancy (Campaign, 27 October 1995).
Ron Leagas, the Leagas Shafron chairman, said the agency was looking to
draw on Todd’s experience of integrated communications and new media
built up at Kirshenbaum and Bond.
‘Alison’s skills and recent experience bring a valuable new perspective
both to these developments and to our aim of achieving
disproportionately effective results for our clients,’ he added.
Todd began her career in 1987 at Abbott Mead Vickers BBDO. During her
three years at Butterfield Day she initiated the Co-operative Bank’s
‘ethical investment’ strategy; and as a vice-president of Kirshenbaum
and Bond, she worked on Snapple and Citibank.
‘Not only has Leagas Shafron done some great creative work for clients
such as Sun Alliance but it is strongly committed to planning,’ Todd
Mike Davis, the agency’s managing director, said: ‘Alison is a terrific
thinker and has proved it on some very big pieces of business. She will
not only help us improve our profile but help us recruit more quality