Express Newspapers is reviewing its pounds 10 million advertising
account, currently split between DMB&B and Walsh Trott Chick Smith,
following the radical merger of the Daily and Sunday Express two weeks
The agency rethink comes as no surprise to the two agencies after
Stephen Grabiner, Express Newspapers’ managing director, implemented a
full-scale revamp of the newspapers’ offering in which Richard Addis,
formerly the editor of the Daily Express, became editor of both titles
(Campaign, 6 September).
DMB&B handles the Daily Express’s pounds 3.7 million advertising account
while Walsh Trott controls the Sunday title’s recently increased pounds
6 million budget. Walsh Trott landed the Sunday Express’s account just
five months ago, having been appointed by the then editor, Sue Douglas,
as she attempted to revitalise the ailing tabloid. Douglas was ousted in
The review, scheduled for late autumn, will be overseen by Grabiner and
Addis. It is likely that the advertising account will be pooled into a
Since the Daily and Sunday Express merger, Grabiner and Addis have
completed editorial changes that include the planned launch of a seven-
day 20- to 32-page sports tabloid and a doubling of the newspapers’
colour capacity. A shortlist of agencies will be drawn up next month
after the editorial merger.
Media buying, currently with IDK, may be reviewed. Historically,
Grabiner has had a strong relationship with John Ayling and Associates.
The advertising for the Daily Star, which is with Leo Burnett, is