Faulds Advertising has held on to the pounds 3.5 million Scottish
Tourist Board account, triumphing in a neck-and-neck pitch against its
arch-rival, the Leith Agency.
The original pitch-list included a London agency, Collett Dickenson
Pearce, as well as McCann-Erickson Scotland, Morgans and the two front
runners.
Ian McAteer, the new-business director of Faulds, said: ‘The STB is such
an important account - it is the jewel in the Scottish crown, and we
love it. We are delighted and relieved to have kept it.’
Faulds’ new contract with the STB starts in April next year. Although
the agency’s work will continue on a similar theme, the strategy is
expected to be modified slightly. New creative executions will appear
during the spring.
The STB was due to call a statutory review a year ago, but delayed the
process until this summer because it wanted to evaluate the success of
Faulds’ ‘When will you go?’ TV work. There have also been personnel
changes at the STB, which contributed to the decision to postpone.
McAteer stressed that Faulds had taken nothing for granted. ‘Everyone
pitching stood a chance, and we had no idea what the other agencies
would do - we are celebrating this win, it is a great Christmas
present,’ he said.
