Ced Vidler has withdrawn from his role as an international creative
troubleshooter for the Lintas network to help Foote Cone and Belding
develop its Kleenex tissue business throughout Europe.
His decision to switch to consultancy comes after seven years as a
Lintas staffer, first as executive creative director of the London
agency and later as European creative director.
He will remain under contract to Lintas, where he will continue to co-
ordinate creative work on its pan-European Lever account. But he is
expected to spend most of his time bringing creative consistency to the
Kimberly-Clark brand across the Continent.
For the moment he will work on a consultancy basis, but Chris Rendel,
FCB’s managing director, said: ‘I’d be pleased if it evolved into a
permanent relationship.’
Vidler said: ‘I’m keeping my options open. But if the job becomes
exciting and involving I might consider a permanent arrangement.’
Rendel added: ‘Ced is one of the few creatives around who has extensive
experience of working in Europe. As we take on more European business
we’re increasing our commitment to creativity.’
He added that Vidler would be an additional resource rather than a
substitute for the agency’s creative directors, Alan Midgley and John
Bacon.
Vidler commented: ‘I wanted to do something different. While there are
lots of agency people with European experience, very few of them are
creative people. Most fight shy of European work but I actually enjoy
it.’
He added: ‘FCB is at the stage where it’s beginning to move into Europe
without yet having all the people it needs to do the job.’
One of Vidler’s last assignments as a Lintas staffer has been his
involvement in the first pan-European campaign for a Lever hygiene
brand, which is set to break in the spring.
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