NEWS: Fink revamps D&AD awards in fresh bid to broaden appeal

D&AD will break with tradition by abandoning the Grosvenor House Hotel as the base for its awards ceremony next year and by splitting the evening into two parts held at separate venues.

D&AD will break with tradition by abandoning the Grosvenor House Hotel

as the base for its awards ceremony next year and by splitting the

evening into two parts held at separate venues.



The new-look 1997 D&AD awards presentations will take place at the Odeon

Leicester Square, followed by dinner and entertainment at the Cafe Royal

in nearby Piccadilly Circus.



In an effort to encourage younger designers and creatives to attend,

ceremony-only tickets will be available for the screen venue. It is

hoped this will make up for mistakes at this year’s awards, when

creative work was given a low profile.



Graham Fink, the president of D&AD, said: ‘We wanted to improve the

quality of the presentation.’



The D&AD awards have been updated, with the introduction of an

interactive media category, sponsored by Apple, along with a stronger

system of judging guidelines and the introduction of specialist advisory

groups.



Fink has kept a promise to bring new blood into the 223-strong jury. The

1997 jury may include the pop stars, Dave Stewart and Nick Rhodes, the

artist, Peter Blake, and the impresario, Malcolm McLaren.



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