NEWS: Fink revamps D&AD jury with selection of celebrity luvvies

Glitterati from the arts and media arena will grace next year’s judging panel for the D&AD Awards as part of a revamp by its incoming president, Graham Fink.

Glitterati from the arts and media arena will grace next year’s judging

panel for the D&AD Awards as part of a revamp by its incoming president,

Graham Fink.



Fink, who next year takes over as president from Mary Lewis, has

broadened the judging panel to include art and media names such as

Damien Hirst, Martin Amis, Will Self, Gilbert and George, and Bob

Mortimer.



In defence of this controversial decision, Fink said: ‘Advertising is

influenced by books, TV and films, so it is right that these arts should

be represented on the judging panel.’



Fink’s second policy change is the setting up of specialist juries to

judge each of the categories. Last year, 36 judges, divided into three

groups, were asked to sift through 14,000 entries over five days,

resulting in the defection of many judges who could not spare the time.



Finally, he has established a new category for art direction, which it

is hoped will attract extra entries.



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