NEWS: Fletcher takes on broader remit in Bozell restructure

Winston Fletcher is quitting as chairman of Delaney Fletcher Bozell in order to devote more time and energy to expanding the Bozell group in the UK.

Winston Fletcher is quitting as chairman of Delaney Fletcher Bozell in

order to devote more time and energy to expanding the Bozell group in

the UK.



The move is part of a series of changes designed to give impetus to

Bozell’s growth in this country. It sees Fletcher installed as chairman

of a revamped UK holdings operation, where he will focus his efforts on

expanding Bozell’s involvement in the wider aspects of marketing.



At the same time, the agency’s co-founder, Greg Delaney, will move up to

fill the chairman’s role at Delaney Fletcher, a move designed to

reinforce the agency’s creative credentials. Delaney will remain as

joint creative director with his partner, Brian Stewart, who will be

elevated to vice-chairman.



Delaney Fletcher’s managing director, Mark Lund, will continue as

managing director and become chief executive, and his client services

director, Tom Knox, will take up the additional mantle of deputy

managing director.



Fletcher, who will retain both a seat on Delaney Fletcher’s board and

his title as European chairman of Bozell, commented: ‘What I will be

doing reflects a greater importance on all aspects of marketing

communications, and my interest in the wider aspects of marketing.’



Apart from the mainstream agency, the holding company already owns Poppe

Tyson, Bozell’s interactive specialist; its healthcare arm, Lewis Grace

Bozell; its Devon agency, Bray Leino; and has major interests in 20/20

Media and the sports and events marketing company, CSS.



In a parallel move, Richard Hammond, senior vice-president of

international operations for Bozell, will take on the additional

responsibility for new business development of all operations outside

North America.



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