The move is being seen as the first positive indication that the DTI may back away from including provision for a business preference service as part of the UK enactment of the EU Privacy and Electronic Communications Directive later this autumn.
The DTI is said to have been taken aback at the strength of direct marketing industry protests that a B2B telephone preference service, allowing businesses to opt-out of receiving unsolicited telephone calls, would have a hugely detrimental effect on direct marketing and business at large.
Corporate access to the TPS was proposed by the DTI to protect small businesses from time-consuming sales calls. It will publish its recommendations later this month.
- EuroDirect has launched E-mail Exchange, an e-mail data pool designed to counter the effects of the EU Privacy and Electronic Communications Directive on third party e-mail data. From 1 November, when the directive becomes law, commercial e-mail can only be targeted at consumers who have opted-in to receive them.
Members of E-mail Exchange will have to contribute a minimum of 100,000 names, e-mail address and postal address records to access the wider pool of prospect e-mail data.