GGT has hired the former Bartle Bogle Hegarty heavyweight, Peter Jones,
to run its key Holsten and Blockbuster accounts.
Jones, who was responsible for the NatWest bank and Lukcy Lotto at BBH,
joined GGT last week as a group account director. He will effectively
replace Grant Duncan as helmsman on the Holsten business, allowing
Duncan more time to concentrate on his role as managing director. Jones
also replaces the former deputy managing director of GGT, Rosie Doggett,
on Blockbuster. Doggett left GGT last year (Campaign, 10 November 1995).
Jones explained that he was keen to join GGT because recent changes at
the agency had left it ripe for growth: ‘GGT is an agency that has gone
through a lot of change and is poised to do really well,’ he said.
He began his career in advertising in 1978, joining DDB Needham as a
graduate trainee. Three years later he left to form what would become a
ten-year relationship with Waldron Allen Henry and Thompson, where he
helped create the high-profile ‘drinking and driving wrecks lives’
In 1992 he moved on to BBH, staying there four years and during which
time he became the board account director on the International Fund for
Animal Welfare as well as NatWest and Lukcy Lotto, before leaving at the
end of January to go freelance.
Jones’s arrival at GGT comes just four weeks after Lucy Mustoe was
poached from Leagas Delaney to work as an account director on
Blockbuster and Capital Radio. Before working at Leagas Delaney, Mustoe
did a stint at TBWA.