Seagram UK has asked non-roster agencies to pitch for its pounds 4
million Captain Morgan’s Spiced rum account, currently held by TBWA.
BST-BDDP, Leagas Delaney, Duckworth Finn Grubb Waters and Simons Palmer
Clemmow Johnson are lining up against TBWA for a pitch at the beginning
of January.
Abbott Mead Vickers BBDO, a global roster agency through the BBDO
network, was invited to pitch, but faced a client conflict with Famous
Grouse whisky.
Neil Tallantire, the marketing manager for spirits and fortified wines
at Seagram, said: ‘Creative work has reached the stage where we want to
develop it so it makes sense to look around.’ He played down the
significance of talking to non-roster shops.
TBWA recently launched a 48-sheet poster campaign for Morgan’s Spiced in
Scotland, with the established line, ‘Get Morgan’s Spiced’. Point-of-
sale promotions and radio advertising has accounted for most of the
marketing budget this year.
Morgan’s Spiced rum was launched in Scotland in the early 90s, and was
then rolled out across the UK.
Media, which is currently held by New PHD, will not be affected by the
creative pitch.
