NEWS: Glenfiddich turns to TV in pounds 1.5m ad campaign

McCann Erickson is taking the best-selling malt brand, Glenfiddich, on to television for the first time with a hard-hitting commercial backed by a pounds 1.5 million spend.

McCann Erickson is taking the best-selling malt brand, Glenfiddich, on

to television for the first time with a hard-hitting commercial backed

by a pounds 1.5 million spend.



The 90-second ad, which break on Monday, moves whisky away from its

traditional advertising heartland of Scottish heritage and distilling

techniques, and instead takes a more emotional theme.



The storyline centres on a father and son relationship and the simmering

tensions that exist between them. The son delivers the voiceover and

explains the history behind the relationship.



The father, formerly a professional boxer and now a boxing second, and

the son, a doctor, have taken different paths to reach the common goal

of healing rifts within the relationship.



The ad shows the father and son holidaying in the boxer’s mecca of Las

Vegas which the father has dreamt of visiting all his life. The scenes

are intercut with shots of the son working as a doctor and boxing

action.



The holiday appears to go some way towards establishing common ground

between father and son, and they are shown sharing a glass of

Glenfiddich. In the final shot, the pair shake hands and the father

passes a miniature bottle of Glenfiddich to the son as he leaves in a

taxi.



In his first commercial, the veteran stage and screen actor, Michael

Byrne, takes the role of the father. The boxing scenes were filmed in

London, using professional fighters from the stable of the boxing

promoter, Mickey Duff.



The ads were written by John Lewis and art directed by Roger Akerman.

They were directed by the Douglas Brothers at D-Films.



Jerry Green, the creative director at McCanns, said: ‘We instinctively

wanted the Douglas Brothers to film the commercial because we knew they

could bring the emotional and visual intensity to it that the script

required.’



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