NEWS: Goude continues to provoke with D&AD president’s lecture

Jean-Paul Goude, one of advertising’s most controversial creatives, delivered a provocative Designers’ and Art Directors’ Association President’s lecture this week.

Jean-Paul Goude, one of advertising’s most controversial creatives,

delivered a provocative Designers’ and Art Directors’ Association

President’s lecture this week.



Goude’s lecture was attended by more than 600 people.



During the 80s, Goude discovered, and managed, the model-turned-singer,

Grace Jones. He also spent ten years as the art director of Esquire.

The photographer and director admitted he was becoming a ‘fixture’ in

adland: ‘When I worked with Grace, people would call me and say ‘we want

you to shoot a commercial, do whatever you want’. Now, if I’m not

careful, I’ll end up just dealing with other people’s ideas.’



Recalling his award-winning spots for Chanel fragrances, including Coco

and Egoiste, Goude said: ‘I’d call my Egoiste ad more sponsorship than

advertising. But in 1990 Chanel could afford to do that. I’ve got away

with murder - not anymore.’



Goude, the son of an American dancer and a French engineer, said:

‘Advertising is an American invention which the British understood then

sold back to the Americans. In France, we do things more visually - I

have to justify my images and, afterwards, construct a story around

them. Here you do both.’



Goude’s lecture was the first of two D&AD President’s lectures this

week. The second, by Paul Weiland, addressed the theme: ‘Are we as good

as we were?’



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