NEWS: Granada takes first marketing director from Howell Henry

Granada UK Broadcasting has poached Marc Sands from Howell Henry Chaldecott Lury to be its first marketing director.

Granada UK Broadcasting has poached Marc Sands from Howell Henry

Chaldecott Lury to be its first marketing director.



The 32-year-old Sands is an account director at Howell Henry, where he

works on the AA and Campbell’s Homepride Sauce business. At Granada he

will take over strategic responsibility for the link between audience

demands and the development of Granada’s and LWT’s programming

schedules.



The need to create a marketing role sprang out of the establishment of

Granada UK Broadcasting as an umbrella business for Granada, LWT and the

broadcaster’s sales operation, Laser Sales, earlier this year.



Sands, who is due to join Granada early in the new year, will report to

Mick Desmond, the deputy managing director of Granada UK Broadcasting

and the chief executive of Laser.



Desmond believes that the ability of ITV to maintain its market

leadership is dependent on the ability to match audience requirements

with advertiser needs.



‘Marc will play a key role in helping us manage the links between

Granada’s dominant programme supply to ITV and our successful

broadcasting operations,’ he said.



Sands added: ‘The chance to apply marketing values within such a dynamic

broadcasting environment was completely irresistible.’