Advertising for ITV’s massive retrospective on the Beatles this month
kicks off with a poster campaign by Grey London showing a pastiche of
more than 40 of their songs.
The images, which range from a walrus to strawberries, were also the
subject of a competition in the Daily Mirror on Thursday. In this,
readers were asked to guess how many different songs are depicted, and
Written by Simon Armstrong and art directed by Michael Story, the poster
alerts viewers to The Beatles Anthology, a six-week TV series produced
by the Beatles’ record company, Apple, about the the group’s story from
their point of view. The first episode, a two-hour special, airs on 26
Armstrong said the pair decided to make the poster an ‘event’, rather
than just another photo of the Beatles, because of the hype that has
surrounded the series.
Meanwhile, the series is still looking for a sponsor. The search has
been restricted by a ban from the surviving Beatles on any company that
has anything to do with meat, alcohol or tobacco.
Grey London has been handling projects for ITV for around 12 months. The
network is now reviewing its pounds 6 million advertising account.