NEWS: Grey pushes Beatles retrospective with poster depicting song titles

Advertising for ITV’s massive retrospective on the Beatles this month kicks off with a poster campaign by Grey London showing a pastiche of more than 40 of their songs.

Advertising for ITV’s massive retrospective on the Beatles this month

kicks off with a poster campaign by Grey London showing a pastiche of

more than 40 of their songs.



The images, which range from a walrus to strawberries, were also the

subject of a competition in the Daily Mirror on Thursday. In this,

readers were asked to guess how many different songs are depicted, and

their names.



Written by Simon Armstrong and art directed by Michael Story, the poster

alerts viewers to The Beatles Anthology, a six-week TV series produced

by the Beatles’ record company, Apple, about the the group’s story from

their point of view. The first episode, a two-hour special, airs on 26

November.



Armstrong said the pair decided to make the poster an ‘event’, rather

than just another photo of the Beatles, because of the hype that has

surrounded the series.



Meanwhile, the series is still looking for a sponsor. The search has

been restricted by a ban from the surviving Beatles on any company that

has anything to do with meat, alcohol or tobacco.



Grey London has been handling projects for ITV for around 12 months. The

network is now reviewing its pounds 6 million advertising account.