Grey has created a light-hearted campaign to tackle the sensitive
subject of nose hair.
The pounds 1 million campaign, devised to promote the Remington hygienic
clipper in the run-up to Christmas, opens on a child’s drawing of clean-
shaven man with a fine head of hair.
‘My dad used to look like this,’ a child’s voice says. However, the
cartoon man then loses his head of hair before the viewers’ eyes, and
acquires instead little tufts on his eyebrows, ears and in his nose.
‘These days he looks more like this,’ continues the child, ‘so we bought
him this.’
A Remington hygienic clipper appears in view, but the small boy goes on
regretfully to explain that while the hygienic clipper gets rid of
unwanted hair, it does not replace any hair that has been lost.
Created by Kay Truelove and Mike Keane, the 20-second spot breaks this
week-end on national television.
Although the brief was to target all men with nose and ear hair, the ads
will be positioned through Grey’s media dependant, MediaCom, to attract
all those who may be buying presents this festive season for the older
male.
‘Research shows that men are embarrassed by nose hair,’ Keane explained.
‘It strikes fear into the hearts of men over 30, and this is a way of
talking about it without bringing it into the open.’
The film was directed by Adrian Marler through Stark Films.
The clipper commercial follows recent successes with other single-
product advertisements.
This time last year, Grey produced a commercial for the Remington home
haircut set.
It featured a little boy whose hair is being less than successfully cut
by his mum using a pudding bowl. Eventually he is saved when she
discovers a home haircut set.
During Euro 96 another ad for the same product showed a man’s head being
shaved to look like a football.
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