News Group hires Clark as ad chief

Ian Clark, Booth Lockett Makin’s media director, has accepted the top ad sales job at News Group Newspapers.

Ian Clark, Booth Lockett Makin’s media director, has accepted the

top ad sales job at News Group Newspapers.



Clark, 38, will walk away from BLM’s 30-strong team to oversee an army

of 120 sales people.



He will take charge of teams in London, Manchester and Scotland, which

sell The Sun, News of the World and their two magazines.



Clark will also oversee advertising for the two tabloids’ websites,

which were recently transferred from News Group’s digital arm News

Network into the newspaper sales force.



Clark first became involved with News Group when planning and buying for

the two titles for Saatchi & Saatchi 15 years ago.



He first met News Group’s general manager Richard Webb at client

meetings for Colgate-Palmolive.



Clark was planning and buying for Colgate at his agency Young & Rubicam,

while Webb was handling media for Palmolive at Foote Cone & Belding.



Clark joined BLM as head of press seven years ago, rising to media

director.



He kept in touch with Webb through social events, such as BLM’s

’legendary’ ski trip.



As media director, Clark oversaw all clients, including the Thomas Cook

Group and StepStone.



Clark, who has never sold advertising, is keen to shake off News

International’s traditional image.



’It is important to position News Group in a modern way by introducing

more packages that incorporate straight advertising with promotions and

online,’ he said. ’It is not just about price, it’s about adding value

for advertisers.’



Webb, a former Optimedia director, commented on the ’huge cultural

change’ that awaits Clark. ’It will take a few months for him to get up

to speed but he’s got a good strategic mind,’ he said.



BLM is on the hunt for a managing director to replace Clark. The new

recruit will run the agency with planning director Graham Hawkey-Smith

and head of press and newly appointed director Pedro Avery.



News story, p4.



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