NEWS: Guess’s ‘cheat’ film takes three awards at Craft showpiece

The ‘cheat’ ad for Guess jeans emerged victorious at the inaugural British Television Advertising Craft Awards, picking up the top accolade for best crafted commercial, plus arrows for direction (Andy Morahan) and editing (John Smith).

The ‘cheat’ ad for Guess jeans emerged victorious at the inaugural

British Television Advertising Craft Awards, picking up the top accolade

for best crafted commercial, plus arrows for direction (Andy Morahan)

and editing (John Smith).



Paul Street at Streetlight was voted best new director for his work on

BMW’s ‘scales’ through WCRS.



Levi’s ‘planet’ by Bartle Bogle Hegarty won best production design for

Robin Brown and best re-recorded music for the producer, Philippa Crane.

GGT’s ‘first girl you ever kissed’ ad for Capital Gold won best actress

for Maggie Mason and best casting for Elaine Fallon.



Best cinematography went to Alan Almond for Lowe Howard-Spink’s

‘people’s army’ film for Smirnoff Black; best post-production went to

Tom Sparks at Smoke and Mirrors for GGT’s ‘static’ spot for Capital

Radio; and best soundtrack went to Johnnie Burn of the Tape Gallery for

Abbott Mead Vickers BBDO’s Kiss 100 ‘music is life’ spot.



Olympus Cameras’ ‘Naomi’ ad by Lowes won Aaron and Maralyn Sherman a

make-up award, and Harry Enfield won best actor for WCRS’s Worthington

ad.



Jerry Hibbert took the animation award for ‘ant’ for Unison through BMP

DDB, and Kate Robinson won best camera operator for Budweiser’s ‘pale

rider’ ad.



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