The Guinness advertising debacle blew up again this week as Ogilvy and
Mather withdrew its entry from the D&AD awards just as the judging
reached a climax.
O&M originally entered its entire campaign of four ads, including the
controversial ‘gay’ execution, pictured here for the first time by
Campaign. However, only two of the executions had run by the D&AD’s
deadline of 1 April.
Leaks about the radical content of the ‘gay’ ad led to a delay of almost
a year until the new series of ads was run.
Patrick Collister, the creative director of O&M, said: ‘We entered the
ads in good faith, expecting we would be able to persuade Guinness to
run them all before the cut-off date. But we decided to pull them and
hope to enter a full campaign next year.’
The ads, all directed by Tony Kaye around the ‘not everything in black
and white makes sense’ theme, were hotly tipped for top honours this
year at D&AD, which is due to decide its Gold award winners by 9 April.