NEWS: Hanson-Lowe quits UK to run Saatchis Russian operation

The high-profile Bates Dorland board account director, Patrick Hanson- Lowe, is leaving the UK to become the chief executive of Bates Saatchi and Saatchi in Russia.

The high-profile Bates Dorland board account director, Patrick Hanson-

Lowe, is leaving the UK to become the chief executive of Bates Saatchi

and Saatchi in Russia.



Hanson-Lowe, who first came to prominence as part of the inner circle

which ran the Conservative Party account at Saatchi and Saatchi during

the 1992 general election, will take up his new post at the end of the

year. He will replace Leo Wielaard in Moscow. Wielaard is returning home

to the Netherlands.



Hanson-Lowe joined Dorlands in July 1994 as part of a senior reshuffle

of the agency’s Bass team. His remit included taking full charge of the

Bass ales business, including the Stones and Worthington Best Bitter

brands. He was also responsible for Littlewoods Lotteries, Spillers and

Jamont.



However, Dorlands lost its Littlewoods business at the end of 1995 and

its final Bass brands were removed in May this year. Hanson-Lowe’s

remaining accounts will be divided between the existing account

management team.



Between his time at Saatchis and the move to Dorlands, Hanson-Lowe had a

spell at Hoare Wilkins, but was made redundant after the agency’s merger

with TBWA in 1994.



Bates Saatchi and Saatchi is Russia’s sixth biggest agency, with

estimated billings of dollars 19 million.



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