NEWS: Hard-hitting DMB&B campaign warns motorists of DoT tax offensive

A press and radio campaign by D’Arcy Masius Benton and Bowles informs motorists about the Department of Transport’s new set of powers to punish vehicle-tax dodgers with wheel clamps.

A press and radio campaign by D’Arcy Masius Benton and Bowles informs

motorists about the Department of Transport’s new set of powers to

punish vehicle-tax dodgers with wheel clamps.



A series of full-page colour ads carries the line, ‘You can now be

locked up for dodging your road tax’, along with a picture of a clamped

wheel.



Clamping teams are now patrolling London to seek out cars that are not

displaying their tax discs and fit them with a ‘Denver Boot’.



Chris Abbott, the account supervisor at DMB&B, said: ‘This is a

heavyweight campaign, designed to force the message home.’



John Watts, the Transport Minister, added: ‘Drivers who do not tax their

vehicles will now find it is more trouble than it is worth.’ New powers

from this Wednesday allow the DoT to wheel-clamp cars, and then charge

pounds 68 to unlock the clamp. The initiative will kick off in London

then roll out nationally.



Once a vehicle has been impounded, the cost increases to pounds 135 plus

pounds 12 storage charges per day. If a licence cannot be produced at

the time, it will cost the offender a further pounds 100, which is

refundable, if the licence is produced within 14 days.



Failure to pay up or reclaim a clamped vehicle could mean the car is

scrapped. Watts claimed that vehicle tax evasion costs the taxpayer more

than pounds 163 million a year.



In the past, vehicle tax dodgers could be fined up to pounds 1,000, and

anti-tax dodger campaigns could only run locally, using work devised in

co-operation with local police forces. Now the DoT is announcing its new

powers with a high-profile campaign, weighted towards the London area.



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