Fury at the lack of female jurors at Cannes has cornered the festival
president into addressing the issue.
Roger Hatchuel admitted that two women jurors out of 44 was ‘absolutely
not enough’, and promised to urge representatives in each country to
make an effort to recruit more women next year. But he made no promises
that there would be more female jurors in 1997.
Hatchuel said: ‘If women are not proposed, there is little we can do. We
will not recruit women just because they are different - we don’t want
to introduce quotas, and the suggestions for jurors must be
The two female jurors, both from the UK, are Alex Taylor, the head of
art and deputy creative director of Saatchi and Saatchi, and Pat
Doherty, a senior copywriter at Abbott Mead Vickers BBDO.
Doherty was surprised that she was the only woman on the film jury. She
said: ‘Jurors told me that there were women doing interesting work in
their countries, but nobody could explain why none of them had been
selected to be at Cannes.’
Taylor described her experience of being the sole woman on the press and
poster jury as ‘bizarre’. She continued: ‘My fellow jurors were
constantly asking me if I was all right. I missed lunch one day and,
when I got back for the afternoon session, everyone thought something
Michael Steltz, the correspondent from the German advertising magazine,
Verbe Woche, commented: ‘This issue is raised every year. It’s hardly
surprising - the industry is full of chauvinists, it always has been and
it always will be.’