Headhunters have been briefed to find a commercial director for CLT UK
Radio, with an appointment expected as early as next week.
The post is an entirely new one, and the successful candidate will
oversee the sales teams for both of CLT’s two main UK brands, Talk Radio
and Atlantic 252, reporting directly to the managing director, Travis
The decision follows a flurry of recent changes at the two CLT stations
and is further evidence of the media giant’s desire to strengthen the
value of both brands.
Last week, Talk Radio’s programme director, Jerry Thomas, quit, and was
replaced by his deputy, Jason Bryant. Meanwhile, last month, Atlantic’s
commercial director, Andy Hawkins, also left to join Granada Sky
Broadcasting as sales director. He has not been directly replaced,
although the sales manager, Paul Heaney, was promoted to the role of
CLT has also kicked off a round of top-level changes at Talk Radio,
which it bought last November, in a bid to strengthen its management
team. Last month, David Atkey joined as operations director from Virgin
Radio, with a brief that embraces marketing and office support. He
reports directly to Baxter.
CLT has drawn certain functions of the two radio stations together. Just
before Christmas, Talk Radio’s Oxford Street-based finance department
moved in with Atlantic’s, which is on Newman Street. Next week, Talk’s
sales team will follow suit. However, Baxter says this is no indication
the two teams will merge.
CLT has been looking at areas of synergy between Atlantic and Talk
Radio ever since it bought the national speech-based station last
Further changes are expected shortly as CLT completes its overhaul of
Talk Radio hit problems after launch in February last year. Its sales
director, Alec Kenny, quit a month later, to be replaced by David Lees.
Then in May it was announced advertisers were to receive rebates after
listening figures failed to deliver promised audience ratings.