Graham Hinton, the chairman of Bates Dorland, is expected to be elected
the president of the Institute of Practitioners in Advertising at its
next council meeting in December.
He will succeed John Bartle, the joint chief executive of Bartle Bogle
Hegarty, whose two years are up in April 1997.
The appointment will seal Hinton’s stature within the advertising
community, after an unsettling 18 months.
In February 1995 his partnership with Tony Douglas as joint chairmen of
DMB&B was suddenly cut short.
John Farrell was brought in over their heads as the agency’s chief
executive and Douglas, then Hinton, left soon after without jobs to go
In January, Hinton took up the Dorlands post, having abandoned plans to
start up an agency with Douglas. The move was a blow to Paul Twivy,
Dorlands’ group chief executive, who last week was offered a new role in
the network, thought to involve European or worldwide responsibilities.
The new IPA chairman is chosen by a small committee made up of select
members of the 48-strong IPA council. The selection of Hinton is viewed
by observers as a safe but popular choice.
However, one IPA council member called for a change in the way its
presidents are elected. He said: ‘The IPA is too old-fashioned, and
always chooses a middle-aged man from a large agency. It is time for a
democratic election process, and I would like to see someone younger or
female in the role.’
Hinton was unavailable to comment on his appointment, but it is
customary for incoming presidents to issue a mission statement when
taking over the role. John Bartle, who took over in April 1995, promised
‘continuity rather than change’, and ‘a new era in client-agency
relationships’. Hinton will be expected to come up with a more radical
Bartle’s predecessor was Chris Powell, the chief executive of BMP DDB,
who took on the role in the middle of the recession in April 1993.