Britain’s newspaper editors and TV programme makers are to be urged to
‘get off our backs’ by ad industry leaders worried by what they believe
are increasingly hostile media attacks.
Keith Holloway, the newly elected president of the International
Advertising Association, plans to write to influential media figures in
an attempt to win them over.
Holloway, the commercial director of Grand Metropolitan, told the IAA’s
annual meeting in London last week: ‘When they align themselves with the
opponents of advertising they are, in fact, slashing their own wrists.’
Last year, a number of senior agency creative directors hit out at the
‘hysterical fringe’ attacking the industry and complained that
advertising had become a softer target than the royal family (Campaign,
12 May 1995).
Holloway’s aim is to swing media support behind an IAA programme
promoting the benefits of advertising and its importance to business.
‘Most media people don’t understand the connection between advertising
and the economy,’ he said.
At the same time, Holloway is urging a redoubling of efforts by the IAA
across the world to persuade newspapers and TV channels to set aside
slots for the IAA-produced campaign to raise advertising’s status and
He has also called on the Institute of Practitioners in the UK to help
mount what he called a ‘global chain of defence’ against threats to
commercial freedom of speech across the world.
Client of the week, p16