NEWS: HOTLINE

The Labour Party launched its big pre-election push this week when BMP DDB unveiled a pounds 1 million anti-Tory campaign under the slogan: ‘Enough is enough.’ The poster offensive, backed by press work, uses various images, including a fist, to show how Britain has been damaged in ‘Tory hands’.

The Labour Party launched its big pre-election push this week when BMP

DDB unveiled a pounds 1 million anti-Tory campaign under the slogan:

‘Enough is enough.’ The poster offensive, backed by press work, uses

various images, including a fist, to show how Britain has been damaged

in ‘Tory hands’.



More Group plc, owner of the billboard companies, Adshel and More

O’Ferrall, is restructuring its management in preparation for global

expansion. The UK managing director, Vincent Slevin, becomes ceo, with

Peter Smyth stepping into his shoes. Ian McComas takes the post of

executive director at Adshel and Michael Higgins moves into the top spot

at More O’Ferrall.



The Economist Group has appointed Helen Alexander as its chief executive

following the departure of Marjorie Scardino to Pearson. Alexander is

currently managing director of the Economist Intelligence Unit, the

business information service and sister company to the Economist. She

was previously the Economist’s international and circulation director.



Leo Burnett and DMB&B are squaring up for a fight next week over

Vitalite and Golden Churn, which were bought by Unigate’s St Ivel from

Kraft this year. Burnetts is the incumbent on Vitalite and Golden Churn.

DMB&B has St Ivel’s existing pounds 7.5million yellow fats business,

including Gold and Utterly Butterly.



An agreement by Pearson and Cox Communications to sell their stakes in

UK Gold and UK Living to Flextech Television is understood to be near

completion. But Richard Burdett, head of Flextech Airtime sales, played

down speculation that the channels’ sales house and its boss, Paul

Taylor, would be folded into his company.



Mellors Reay and Partners has poached Denise McConnell from BMP, where

she ran the Marmite and Cadbury Schweppes accounts, to take charge of

its Nicotinell anti- smoking aid business in the UK and Europe. Mellors

Reay has also recruited Ailie McDonald, a senior planner from Weiss

Whitten Stagliano in New York, who previously worked for BMP4 and J.

Walter Thompson.



Longines watches is talking to London agencies about a worldwide

advertising campaign to streamline its image globally. The brand, owned

by the watch giant, SMH, spent pounds 250,000 in the UK last year, but

none of the creative work originated in this country.



United News and Media looks set to scoop Westcountry TV, having outbid

the frontrunners, HTV and Carlton Communication, for the TV station.

United owns neighbouring Meridian, as well as Anglia, and has a stake in

Yorkshire Tyne Tees Television. Last week, it bought a 19.9 per cent

stake in HTV for pounds 73.7 million.



A debate between Alan Palmer, the Cadbury marketing director, and Paul

Feldwick, BMP’s executive planning director, on whether agencies or

clients are responsible for brand equity will be one of the highlights

of the joint conference of the Institute of Practitioners in Advertising

and the Incorporated Society of British Advertisers. It takes place next

Thursday at London’s Marriott Hotel.



The WPP Group has strengthened its presence in interactive marketing by

forging a partnership with the San Francisco-based investment company,

Media Technology Ventures. MTV specialises in information and

entertainment technology and has invested in new-media concerns such as

Protozoa, a 3-D character animation company, and InfoGear, a developer

of Internet appliances. According to WPP, this latest deal brings its

investment in new media to dollars 10 million. Martin Sorrell, WPP’s

chief executive, said: ‘We will be able to offer our clients leading

edge understanding of new developments that affect our ability to build

profitable brands’.



The Rupert Murdoch-owned fund management company, Guinness Flight, has

consolidated its pounds 2 million creative account into Citigate Albert

Frank. The account was with Hill Murray for five years, but was handed

to Citigate after presentation of work for the launch of Guinness Flight

Asian Smaller Companies Trust.



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