Seven media companies are understood to have received an initial brief
for the new pounds 10 million Abbey National General Insurance media
planning and buying account. Media Audits is understood to be acting as
a consultant on the pitch. A shortlist is expected within the next few
Bartle Bogle Hegarty’s first Levi’s ad of 1996 will be unveiled this
week. The commercial, called ‘washroom’, is set in a toilet. It is
directed by Tarsem through Spots. Tarsem also directed Levi’s ‘swimmer’,
‘campfire’ and ‘Cinderella’ spots.
MPs and peers set up an all-party Parliamentary group on marketing on
Tuesday in an attempt to give the marketing and advertising industries a
higher profile in political circles. Baroness O’Cathain, the group’s
chairman, said: ‘The one thing that the marketing industry has been weak
on is marketing itself, and I hope we can help put this right.’ The
group’s inaugural meeting was addressed by Sir Colin Marshall, chairman
of British Airways and president of the Chartered Institute of
Railtrack has officially appointed J. Walter Thompson to handle its
pounds 5 million corporate and marketing account following a pitch last
summer against Saatchi and Saatchi and Mustoe Merriman Herring Levy. No-
one at JWT was available to comment on the win, but it is understood
that the agency’s remit will focus on below-the-line activities in the
run-up to privatisation and beyond.
The Energy Savings Trust, set up by the Government to promote fuel
conservation at the time of the Rio Earth Summit in 1994, is hotly
tipped to appoint Saatchi and Saatchi as its first advertising agency.
The trust has a wide-ranging brief to foster fuel efficiency in the
build-up to 2000, by which time the UK will need to have complied with
stricter limits on the emission of carbon dioxide and other so-called
‘greenhouse gases’. Saatchis beat WCRS and Butterfield Day Devito
Hockney to the pounds 2 million business.
HMV Records has shortlisted four media specialists for its pounds 5
million media planning and buying account. The incumbent, CIA
Medianetwork, will pitch against TMD Carat, Universal McCann and BMP DDB
Needham at the end of this month. Presentations for the pounds 1 million
creative account will be held separately.
Hello! magazine has recorded its highest ABC figure for the period July-
December 1995. Its circulation hit 494,803, representing a year-on-year
increase of 3.8 per cent. Hello! is read by more than two million,
predominantly female, readers a week.
Red Bull, which launched its high-energy soft drink in the UK last year,
has denied rumours that it is about to move its pounds 5 million media
planning and buying business out of the Media Business Group. Red Bull’s
commercial director, Jan Carruthers, admitted that the company was
reviewing its advertising budget, but denied it was considering
appointing ‘alternative suppliers’.
WCRS, which won the grand prix at the 1994 IPA Advertising Effectiveness
Awards, will also handle the campaign to promote this year’s event. The
IPA says it plans to ask all future winners to take over the account for
the bi-annual competition.
The Independent Television Commission has appointed Ian Blair, the
marketing manager of AEG Domestic Appliances, to the new post of head of
advertising standards. He will report directly to the ITC’s director of
advertising and sponsorship, Frank Willis.
The Sunday Express relaunches its review section, Classic, this weekend
in a bid to attract younger readers. Sue Douglas, editor of the Sunday
Expess, said the new title, Expresso, has been modelled on the Sunday
Times’ Style section, which she once edited.
‘It will be cheeky and unpredictable,’ Douglas added, ‘with a good
mixture of fun and serious features.’
J. Walter Thompson has created a global management unit for its media
research resources arm, the Global Media Research Group. JWT aims to
harness the collective knowledge of the agency’s media researchers
within a worldwide body.