A second round of negotiations has begun between bankers acting for BDDP
and potential bidders interested in acquiring the French agency network.
The sale was instigated last month, without the support of BDDP’s
founders, by Walter Butler, the chairman of a control group set up in
1993 when private investors injected cash into BDDP. Sources suggest
that DMB&B, Cordiant and Publicis are not bidding for the group, leaving
WPP and Grey International as possible contenders.
Channel 5 is to offer advertisers the opportunity to ‘sponsor’ a part of
its retuning task, which involves retuning the nation’s TV equipment.
The sponsorship will allow advertisers to take advantage of the millions
of home visits involved in the process for their own marketing and
Knight Leach Delaney has been appointed by the DTI to handle the
Business Link London account, for which a poster, press and radio
campaign will break on 1 June. The ads will promote the brand, which
launches this week, providing an IT service that puts callers in touch
with up-to-date business information and advice.
The Government is poised to introduce further changes to the
Broadcasting Bill. The new proposals would allow one company to own two
FM licences and one AM licence, or one FM licence and two AM licences in
the same area, subject to a public interest test. Local newspapers
controlling up to 50 per cent of local newspaper circulation, will be
able to own one FM and one AM radio licence in the same area. Until now,
radio companies have been restricted to one AM and one FM service in the
The Royal Mail is considering a major soap opera-style TV campaign this
autumn as part of a plan to boost the number of letters posted. Industry
sources say the idea is under discussion by Royal Mail executives and
Bates Dorland, which picked up the corporation’s entire pounds 17
million above-the-line account ten months ago.
Bristol Myers’ media review of its pounds 40 million pan-European
account is understood to have been whittled down to a shortlist of two
agencies, the incumbent, Zenith Media, and 20/20 Media. The review has
now been opened up to include Asia and could reach North America.
The shortlist for the household hygiene manufacturer, Jeyes, is
understood to have been slashed from four to two. McCann-Erickson and
Cowan Kemsley Taylor, working with Motive, will slug it out for the
pounds 3 million account.
British Airways has confirmed that its pounds 70 million global account
will stay with M&C Saatchi and the Publicis network. The announcement
follows a meeting between the agencies and airline executives last week
during which the past year’s advertising was assessed. BA quashed
speculation of a review last month (Campaign, 12 April).
Two finalists pitched for the pounds 11 million W. H. Smith account on
Tuesday - Duckworth Finn Grubb Waters and Abbott Mead Vickers BBDO. The
two proposals have gone into research and a result is expected by the
middle of next week.
J. Walter Thompson (Manchester) has picked up pounds 2 million in new
business with a pounds 1.5 million win from the double glazing
specialist, Beka, and a campaign worth pounds 500,000 for Pifco, the
manufacturer of household appliance brands such as Russell Hobbs.
Four agencies have been shortlisted for Talk Radio’s creative account
(Campaign, last week) after Foote Cone Belding’s decision not to repitch
for it. Walsh Trott Chick Smith, Maher Bird and the Business Development
Partnership will contest the business along with Manifesto, which
handles Talk Radio’s sister stations, Atlantic 252 and Country 1035 AM.
Gould and Portmans, the leisure and travel specialist, has won a five-
way pitch for a pounds 330,000 assignment to boost late summer holiday
bookings in Cornwall (Campaign, 5 April). The agency has worked on the
tourism account for the past 15 years.