Lowe Howard-Spink is on the brink of unveiling an initiative to add
buying clout to its media operation both in the UK and Europe. Lowes has
been in talks with its fellow Interpublic subsidiary, Initiative Media,
over recent months, and is also understood to have considered a deal
with Interpublic’s US media operation, Western International Media.
Lowes’ clients are expected to be told about the scheme next week and
the new media brand could launch in the autumn.
Abbey National and the Norwich Union are set to spend around pounds 5
million advertising their joint venture in the private medical insurance
market. Advertising and marketing for the scheme, which launches next
year, will be co-ordinated by Abbey National, and a creative pitch is
expected. TMD Carat, Abbey National’s media agency of record, is tipped
to pick up the media.
The takeover frenzy resulting from the Broadcasting Bill’s latest cross-
media ownership proposals is now unlikely to take off in time for the
start of the 1997 TV airtime negotiations. The bill is set for royal
assent by the end of this month, and will then take three months to be
ratified. However, speculation is mounting that Granada is poised to
make a long-awaited move on Yorkshire Tyne Tees Television.
Punjana, Northern Ireland’s leading tea brand, has picked Doner Cardwell
Hawkins to establish its presence on the British mainland after a four
way pitch. Budgets are undisclosed but the launch programme will include
TV. Media is expected to be handled by Frontline Media.
Agencies have received approaches from the Advertising Agency Register
about the possibility of pitching for a major financial client. Initial
meetings will take place in two weeks. Budgets are thought to be in the
region of pounds 7 million.
Wrigley’s will hear pitches from four agencies in the week beginning 22
July and will make a decision about its flagship pounds 3 million
Spearmint Gum account by the end of the month, according to the managing
director, Philip Hamilton. The roster shops, Young and Rubicam and Bray
Leino, will fight two other agencies for the account, resigned by Abbott
Mead Vickers BBDO last month (Campaign, 14 June).
Turnbull Wood Hayes has picked up the task of launching Polstar, an
Icelandic vodka, in the fierce UK marketplace. Turnbulls was appointed
this week to the pounds 750,000 account after pitches involving six
agencies. It has prepared poster and radio work to launch the drink in
September. Media is yet to be assigned, although Turnbulls usually works
with either John Ayling and Associates or Pattison Horswell Durden.
BST-BDDP has scooped the advertising account for First Alert smoke
alarms after a competitive pitch. A pounds 500,000 TV campaign in the
autumn will push the launch of a smoke alarm which relies on a sealed
lithium power cell with a ten-year life span. Media will be handled by
Booth Lockett Makin.
Debenhams’ head of advertising and promotion, Richard Campbell, has
quashed speculation that there will be changes to the way the company
handles its advertising, which is currently implemented in-house. ‘We
will continue to work on a project basis only with agencies,’ Campbell
Ian Ramsay, the chairman and managing director of CPC, whose brands
include Bovril, Marmite and Knorr, has been elected as the president of
the Incorporated Society of British Advertisers. He succeeds Simon
Bullimore, the managing director of Mars in the UK, who takes over the
Peter Warren, the former Ogilvy and Mather chairman and a director of
the Abbott Mead Vickers BBDO group, has been appointed as the non-
executive chairman of Wheway Lifestyle International. The company
specialises in consultancy and management services in the health,
beauty, fitness and leisure sectors.