D&AD’s most vocal critic, Richard Phillips, has been elected to the
awards organisation’s executive committee. Phillips, who is believed to
have received the lion’s share of the vote in last week’s election, will
take his place on the committee at January’s AGM, alongside the other
successful candidates, Dave Dye of Leagas Delaney and Tomato’s Graham
Wood.
Capital Radio is linking up with the transport advertising specialist,
TDI, in a deal to brand Leicester Square underground station. The six-
figure blitz will promote Capital 95.8 FM, as well as Capital’s new
cafe, which opens later this month. From December, Capital branding will
appear at various locations in the station. The deal will run for five
years.
Mercedes is conducting a round of ‘chemistry’ meetings with agencies
next week, with a view to shortlisting three or four shops for its
pounds 8.5 million account. BST-BDDP, Rainey Kelly Campbell Roalfe,
BDDH, GGT, Barker and Ralston and Simons Palmer Clemmow Johnson are all
understood to be involved.
Laser Sales, the Granada-owned sales house, and CIA Medianetwork are
back around the table again. The renewed discussions follow CIA’s offer
last week to pay the money Laser claims it owes into an escrow account
subject to arbitration.
The much lauded European Media and Marketing survey has had to recall
its latest results after an error was discovered that led to an
underestimation of readership of some titles. Launched in April
(Campaign, April 26) EMS compares print and television in 17 European
countries. Hugh McCahey, director of marketing at the Economist, said:
‘I think when media planners rely on important marketing data like this,
they have to be a little more sceptical’.
WCRS will move into the original home of Saatchi and Saatchi in April.
The agency has taken offices at 5-7 Golden Square, where Saatchis rose
to fame before moving to Charlotte Street. M&C Saatchi will also be one
of its neighbours with offices across the square.
Bartle Bogle Hegarty, GGT and DMB&B have all seen billings tumble in the
latest quarterly Register-Meal figures. BBH lost pounds 26 million year
on year to record pounds 93 million; GGT fell pounds 12 million to
pounds 59 million and DMB&B dropped nearly pounds 16 million to pounds
174 million. Meanwhile, M&C Saatchi’s first full-year figures gave it
its highest position yet - thirteenth with pounds 144 million. Publicis
and Howell Henry Chaldecott Lury also celebrated significant rises.
J. Walter Thompson stayed top with pounds 283 million. Saatchi and
Saatchi, last year’s number one, came in fifth.
Frontline Media has plucked the pounds 2.5 million BBC Consumer
Publishing account from the incumbent agency, the Media Shop. The
account is spending immediately on national TV, magazines and national
press. The creative account is handled by Maximum Index.
Pret a Manger has appointed WCRS to help develop its marketing strategy.
The sandwich chain now has more than 50 outlets, but has done little
advertising to date, except for tactical ads through Young and Rubicam
last year.
Manning Gottlieb Media is understood to have been appointed to the
pounds 2 million planning and buying business of Virgin Express, the
European airline launched two weeks ago. The creative account is handled
by Rainey Kelly Campbell Roalfe.
The High Court has refused to back a Manchester abattoir which withheld
almost pounds 100,000 in dues to the Meat and Livestock Commission
because it disagreed with its TV campaign. Manchester Meat and Poultry
Market, specialising in halal and kosher meat, said the BMP DDB
advertising was ‘jingoistic’. But the company was ordered to pay the
levy and the costs of the three-day trial.
Collett Dickenson Pearce has hired Mark Osborne as head of typography in
yet another raid on the creative department of Ammirati Puris Lintas.
Osborne follows Rob Kitchen, who left to become CDP’s head of art last
month, and Adrian Kemsley, who quit to become executive creative
director in the summer.
