McCain Foods is understood to be talking to Saatchi and Saatchi, WCRS
and Walsh Trott Chick Smith about creative work on its pounds 2 million
frozen pizza business. The company confirmed last month that it was
discussing what to do with the account which cannot stay long term at
the HHCL Brasserie, set up last year to handle project-only creative
work. One option would be to switch the business from the Brasserie to
its Howell Henry Chaldecott Lury parent, which is not officially
pitching for the account.
Paul Longhurst, the recently appointed media director of Ammirati Puris
Lintas, has been approached by CIA Medianetwork to fill its general
manager vacancy. Neither party would comment as Campaign went to press.
Time Out magazine is returning to brand advertising with the appointment
of Walsh Trott Chick Smith to run a pounds 500,000 campaign, aimed at
turning occasional readers into regular ones. A radio and poster
campaign, augmenting the tactical promotions for Time Out guides, will
break within the month.
Bristol-Myers has completed its global creative agency realignment for
key brands and categories, and awarded its Clairol hair care and colour
brands to Wells Rich Greene BDDP of New York. As a result, BST-BDDP will
be handling the Clairol brands in the UK and Europe. The toiletries
giant is also reviewing its pounds 40 million global media account. A
result is expected within a fortnight.
McCann-Erickson has promoted Helen Gautier, one of its account
directors, to succeed Jane Geraghty as new-business director.
Geraghty has taken the new-business role at Ammirati Puris Lintas.
Gautier will work alongside David Longman, the McCanns’ marketing
director, and Tracy Lovatt, who adds the role of commercial development
director to existing responsibilities.
PHD Compass, the recently launched media joint venture between PHD and
Cogent, has picked up the pounds 500,000 task to handle media planning
and buying for a new range of watches from Piers Hardy. The win brings
the company’s new billings since its launch to just under pounds 10
Sunbeam, the electrical goods manufacturer, best known for its irons and
toasters, has shortlisted six undisclosed agencies to pitch for a pounds
500,000 campaign to launch a new product and revive consumer awareness.
The company says it hopes to make its decision within a week.
Capital Radio has promoted Giles Howard from group sales manager to head
of agency sales. All agency teams will now report to Howard. The sales
director for Capital, Duncan George, said the move was intended to
‘further improve the quality of sales pitches and level of ideas’.
The Daily Telegraph is launching a weekly,16-page, tabloid IT section
from next Tuesday. Connected, which will be edited by Ben Rooney, the
editor of the Electronic Telegraph, will be distributed with the main
paper and be promoted through a TV commercial from J. Walter Thompson.
Allied Domecq has launched a site on the World Wide Web, which aims to
incorporate up to 50 of the company’s brands in an interconnected
environment. ‘Where it’s @’ will have a core area in a virtual magazine
format, in which individual branded sites appear as features. Each
focuses on a particular lifestyle, deemed to be of interest to the
brand’s target market.
Campaign’s cover price rises to pounds 2 this week. This is the second
part of a two-stage increase which reflects the massive paper price
hikes last year and extra pages of editorial every week.