Colorvision, the TV and video retailer, has appointed Summerfield Wilmot
Keene, led by the former McCann-Erickson chief executive, Malcolm
Summerfield, to handle its pounds 5 million relaunch.
The account will be the biggest in the agency’s portfolio. It opened two
months ago after its acquisition of the pounds 25 million-billing
Zenith Media has been confirmed as the winner of the pounds 65 million
Rover/BMW centralised media account (Campaign, 28 June). Zenith, the
incumbent on the pounds 55 million Rover media business, beat
competition from a team comprising of WCRS, the incumbent on the BMW
business, and Initiative Media.
Garnet Edwards, the Leopard creative director, is leaving the agency
after eight years to concentrate on the development of his own creative
independent. The veteran art director, who produced much of Vodafone’s
TV advertising, wants to concentrate on his consultancy, Second
BMP DDB has recruited a board account director to work exclusively on
the Labour Party account. Daryl Fielding will report to the BMP chief
executive, Chris Powell, and joins from Lowe Howard-Spink, where she was
in charge of the Vauxhall business.
Saatchi and Saatchi Advertising has been dropped from the list of
agencies pitching for the pounds 5 million Evening Standard creative
business. It leaves Abbott Mead Vickers BBDO to shoot it out against two
unnamed agencies that have been invited to join the fight that began in
May (Campaign, 24 May).
Seven out of ten British consumers are happy to allow the advertising
industry to police itself, according to research conducted on behalf of
the Advertising Standards Authority. Only 14 per cent say they would
prefer a government body to regulate advertising. The survey, together
with research into public attitudes to taste and decency, will be
discussed at an ASA seminar on 30 July. Bookings are available through
Mandi Hunt on 0171-580 5555.
The creative pitch for the Sun in Scotland will conclude this week after
a two-way pitch between the Scottish shop, the Union, and the Sun’s
incumbent for the UK, Simons Palmer Clemmow Johnson. The pitch was
sparked after Ellis Watson, the marketing director of the Sun,
considered using a local agency north of the border.
The Government has scaled down the advertising element in its drive to
combat smoking among young people in light of the failure of previous
campaigns. Brewer Blackler, the communications company that won the
pounds 1 million account from Abbott Mead Vickers BBDO in March, will
devote just pounds 250,000 to above-the-line ads, which break in youth
magazines next week.
Motive has parted company with Dockers, Levi’s upmarket sister brand,
just four months after picking up the account. The Bartle Bogle Hegarty
media dependent handled the brand’s launch capaign in the UK in March
this year. The creative account stays with the Swedish agency, Garbergs.
Keith English, the director behind last year’s controversial ads for
Great Frog jewellery, has joined Will van der Vlugt Film Productions. He
is joined by his producer, Emma Walliker. The pair teamed up at the now
defunct Eye of the Storm Productions and have been working as a
freelance team for a year. English’s most recent commercials work was an
ad for the launch of the Renault Megane in Spain.
The Independent Television Commission has drafted in the research
specialist, Mori, to conduct a survey among key players in the
advertising and media fields. The survey will canvass opinions of the
ITC and its work.
Leisureplan Live, an interactive travel database that will allow
travellers to select hotels and attractions and book them over the
Internet, launches this week. The joint venture company, backed by
Thomas Cook, Philips Media and Twine Media, will offer the service free
to advertisers for one year.