Swatch is searching for a creative agency to handle the worldwide
advertising for its main spring/summer 1997 collection. The watch
manufacturer, which normally reviews its advertising before it launches
a new collection, is currently speaking to five agencies about a
multimillion-pound campaign to promote its trademark plastic watches -
its recently launched range of metal watches are not part of the review.
Swatch currently spends around pounds 25 million on its advertising
across Europe, including about pounds 3 million in the UK. The incumbent
agency is Devarrieux-Villaret in Paris.
Two unnamed London agencies are in the running for a new pounds 20
million account to promote the Campaign for Confidence in British Food,
a coalition of unnamed food manufacturers. A huge advertising and
marketing campaign is to be put together to reassure consumers that
British food is safe and wholesome.
Barclays is understood to have reduced the shortlist for its pounds 21
million media centralisation to Mediastar and the Media Centre. The
other agencies invited to pitch were J. Walter Thompson, Optimedia and
Parkworld, which is holding an advertising review of its Butlin’s, Haven
and Haven Europe holiday company brands (Campaign, last week), has
shortlisted Leo Burnett, DMB&B, St Luke’s and the Haven incumbent, Kelly
Weedon Shute, for the pounds 6 million business. Pitches will be held
next month with a decision expected to be made by the end of July.
The Art Directors Club of Europe, consisting of the UK’s D&AD and
counterpart bodies across the Continent, voted last weekend in Barcelona
on their winners for 1995. Tony Kaye’s ‘twister’
commercial for Volvo, through Abbott Mead Vickers BBDO, won a gold in
the TV category, Leagas Delaney landed a gold in the print category for
its ‘signpost’ press ad for Adidas, while the Guess jeans ‘cheat’ spot,
by Paul Marciano Advertising, scooped the best cinema ad award. Lowe
Howard-Spink won gold in the magazines category for its Olympus Cameras
work. Jay Pond-Jones, joint creative director of GGT, and Dave Dye, head
of art at Leagas Delaney, were the two UK judges.
The Sunday Business has confirmed that it is talking to two potential
buyers. According to the paper’s marketing director, Phil Lawlor, who
this week became the general manager, one is a UK group with various
media interests and the second a non-UK group. The news comes as the
paper petitions to go into administration - not to be confused with
administrative receivership - which gives it three months protection
from creditors while it restructures. However, Lawlor said it would
respect all of its creditors. Following a long awaited weekend
advertising campaign, sales have risen to between 80,000 and 90,000, up
Jim Smith, the chairman of J. Walter Thompson Manchester, has left the
company after 18 months. It is unclear what Smith intends to do in the
future and JWT is understood to have no plans, at present, to replace
TMD Carat has scooped the media buying for Alberto Culver’s recently
acquired St Ives shampoo and conditioner, which is said to have
significantly boosted its projected advertising spend to pounds 2
million. The St Ives brand had an adspend of pounds 740,000 (Register-
MEAL) last year through its former agency, Lavery Rowe, when it was
owned by St Ives Laboratories.
The Bates network has won back the German Tourist Authority’s
advertising business from Lintas after an eight-month presentation
marathon between Bates Frankfurt, Lintas Hamburg and Lowe Frankfurt.
Bates lost the business to Lintas in 1994, after handling it for 20
years. Bates Dorland will take charge of the account in this country,
where it is thought to be worth as much as pounds 1 million.