The Network is reshuffling its management line-up, with the media
director, Bill Kinlay, moving across to Ireland, and Nick Emery, media
director for the entire IBM account, stepping in to fill Kinlay’s
Euro RSCG Wnek Gosper has added to its existing Cadbury business by
winning the national launch of Darkness, a dark chocolate assortment
which will compete with Nestle Rowntree’s Black Magic. While Cadbury
will not reveal the launch budget, it concedes that it will be
Rae Burden, a vice-chairman at Saatchi and Saatchi, is leaving the
agency after 12 years. Burden, who ran the 3i account and had an
overseeing role on the Hewlett-Packard and Allied Domecq business, is
seeking a job in London-based international account management.
Great Western, which runs InterCity trains between London, south Wales,
the Cotswolds and the west of England, has shortlisted six agencies to
pitch for its advertising account (Campaign, 1 March) The agencies are
Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters, Leo Burnett, K
Advertising and the incumbent, Grey Advertising.
The Sunday Business, the new national newspaper being prepared by the
former Business Age editor, Tom Rubython, has delayed its launch until
after Easter. Agencies had originally been informed that the title would
first hit the newsstands on 31 March. The Sunday Business’s new
marketing director, Phil Lawler, said the launch would now be between
Easter the end of April.
Westbay is holding pitches for its pounds 1 million Asti Martini
sparkling wine advertising account, currently handled by McCann-
Erickson. The pitch-list includes the through-the-line agency, Claydon
Heeley, and the incumbent. Surprisingly, Howell Henry Chaldecott Lury,
which has just handled the relaunch of the main Martini brand, is not on
the list. A decision is expected within weeks.
Beth Barry, Ogilvy and Mather’s joint planning director, has been
promoted to a European planning role across the group. Barry takes the
new title of executive planning director O&M Europe, the Middle East and
Africa. She will work closely with Mike Walsh, O&M Europe’s chief
Sunbeam, the electrical goods manufacturer best known for its irons and
toasters, is lining up agencies to pitch for a new product launch and
help revive consumer awareness. The company, which has a reported budget
of pounds 500,000, has not advertised consistently for many years but
now hopes to have an agency in place by April.
Unilever will merge its home and personal care divisions, Lever and
Elida Faberge, across Europe as part of a major revamp of its entire
management structure. The decision was made at a meeting in Rotterdam on
Wednesday. It is still unclear whether the merger, instigated by the
chairman-elect, Niall Fitzgerald, will affect agency relationships at
all, though sources deny this.
Paul Taylor, the new sales director at UK Gold, has promoted Mark Howe
to sales controller and taken on Chris Maples from Channel 4, Amanda
Deutrom from GMTV and Sarah Partridge from the Economist as account
managers. Meanwhile, Granada Sky Broadcasting has taken on Craig Nayman
from the Total Communications Partnership as sales controller.
Lowe Howard-Spink has garnered the support of tens of celebrities for
its latest blockbuster ad for Reebok’s football boots. The ad, which is
expected to break next week in the run-up to this year’s European soccer
championships, stars Ryan Giggs and an eclectic mix of stars including
Jarvis Cocker, Tom Jones, Wallace and Grommit and Robbie Williams.
Dyno-Rod has shortlisted Collett Dickenson Pearce, Kelly Weedon Shute,
Clarke and Taylor and Lansdown Conquest for its pounds 1 million
account, which was previously held by TBWA. Pitches are taking place
this week, with a result expected soon.