The Prime Minister, John Major, is to star in his first ad, as part of a
campaign to celebrate 100 years of the cinema. The campaign, created by
Lansdown Conquest, features celebrities talking about what the cinema
means to them. Major will be seen alongside stars including Kylie
Minogue and Bob Hoskins in the All Industry Marketing Committee-funded
campaign, which also publicises a national day on 2 June, when cinema
tickets will cost pounds 1.
The shortlist for the Central Office of Information’s pounds 5 million
account for the modern apprenticeships scheme, run by the Department for
Education and Employment, is down to two agencies, DMB&B and Grey. Their
proposals have been put into research and a decision is expected soon.
The original shortlist of four agencies included Bates Dorland and the
Lowe Howard-Spink and Howell Henry Chaldecott Lury are understood to
have been shortlisted for the Sunday Express’s pounds 6 million
advertising account. Abbott Mead Vickers BBDO, the third agency
approached by the Sunday tabloid, is thought to have turned down the
opportunity to pitch. The editor of the Sunday Express, Sue Douglas,
declined to comment on the shortlist, but said an agency would be
appointed within the week.
McCain Foods has turned the battle for the creative assignment on its
pounds 2 million frozen pizza business into a three-way contest between
Walsh Trott Chick Smith, Bartle Bogle Hegarty and Howell
Henry Chaldecott Lury. The account is currently with the HHCL Brasserie,
set up last year to handle project-only creative work.
The Women’s Advertising Club of London is running a conference offering
advice to women hoping to make it to the top in the communications
business. ‘Making the most of your career’ is scheduled for 11 June, and
will feature talks by Mandy Pooler, the managing director of the
Network, Tess Alps, the managing director of PHD BigTime and Caroline
Marland, the managing director of the Guardian and the Observer
newspapers, among others.
The Bristol Myers pan-European media review was thought to be on hold
this week after Paul Valdez, the general manager for Western Europe,
left the pharmaceuticals company. Valdez was one of half a dozen key
marketing chiefs to whom Zenith Media, 20/20 Media, Mediapolis and Carat
pitched last month.
The Department of Trade and Industry is to launch a pounds 4 million
campaign through Grey to promote Business Links, a network of ‘one stop’
advisory shops for small firms. The budget will cover the first national
press advertising since Grey was appointed last year, as well as a
public relations drive and exhibitions.
Bartle Bogle Hegarty has scored a multi-million pound Italian win with
one of the world’s largest chewing gum and confectionery companies,
Perfetti. BBH will work on Perfetti’s market-leading brands, Brooklyn
and Vigorsol, in Italy. The appointment was made without a pitch and is
effective immediately. Media will be handled by the incumbent Italian ad
agency, Selection, which will also work as a consultant.
The Observer launches a three-part series comparing 90s culture with 60s
culture in Life magazine this Sunday. My Generation kicks off with a
look at music, and includes a cut-price CD promotion.
Pifco, which makes such household names as Russell Hobbs and Carmen, is
talking to agencies about returning to advertising with a pounds
750,000 branding campaign. The Manchester-based company has not
commissioned any major ads for some years, but is understood to have
begun talking to several northern shops.
Penguin Books has picked the London office of Hakuhodo to run a pounds
500,000 campaign to promote selected titles during the summer holiday
reading period. The win, following a pitch against a number of
undisclosed agencies, is the first significant UK assignment for the
Japanese agency since its announcement last year that it was extending
its search for new business beyond its original Japanese client list.