Bausch and Lomb is to centralise the pounds 15 million media buying on
its Ray-Ban sunglasses account across Europe. It is seeing presentations
from at least three media networks, thought to include Carat and CIA
Medianetwork. Carat already handles the media buying in a number of
markets, including the UK, through BBJ Media Services.
Six staffers at MAP in Manchester have lost their jobs following the
collapse of the agency’s biggest account, the pounds 7.5 million Escom
computer retail business, after its German parent company filed for
bankruptcy. Mel Harding, MAP’s chairman, said the agency had credit
insurance and its future was secure.
DMB&B has renamed its holding company MacManus to avoid confusion
between it and the DMB&B agency following the acquisition of Ayer and
Partners (Campaign, 21 June). MacManus was the only founder’s name
dropped after the merger in 1985 of D’Arcy MacManus Masius with Benton
The Golley Slater Group has merged its London business with CPS and
Partners, the Twickenham-based advertising and PR operation. The move
creates CPS Golley Slater, a new agency that claims pounds 20 million
CLT, the owner of Talk Radio and Atlantic 252, is selling off its third
UK brand, Country 1035 AM, to concentrate on radio and television
licences that have national or near-national coverage. CLT bought the
London radio station in November 1994 soon after its launch, but its
impact has been disappointing.
Choice Hotels, which runs Comfort Inns and Quality Hotels in the UK and
Eire, has appointed Hill Murray to help forge a consolidated brand
across its different outlets. Hill Murray beat six other agencies in a
competitive pitch for the business, which is worth around pounds 1
million. The account will cover the creation of an advertising concept
and its application across all media, above and below the line, as well
as all tactical communications and promotions.
The Media Business Group plc has announced an increase in pre-tax
profits of 33 per cent to pounds 1.2 million for the year ending 30
April. The media independent’s turnover was up 16 per cent to pounds
108.3 million. The figures come on the back of new-business wins
totalling pounds 24 million, including Ikea and Moulinex Swan.
Holsten is funding a free taxi in London this summer.The cab, painted in
Holsten livery on one side and with an anti-drink-driving message on the
back, will take people within ten miles of the centre of London for
free. The cab, which will be unveiled on Thursday, will be on the
streets for three months.
There will be no change of creative agency for the Sun in Scotland
following a head-to-head between the incumbent, Simons Palmer Clemmow
Johnson, and the Scottish agency, the Union (Campaign, last week). Ellis
Watson, the marketing director of the Sun, praised the Union’s efforts
and called it ‘one of the best advertising agencies in Scotland’.
Jeff Wayne Music has set up Indivision, a ‘cutting edge’ music
production company, with a roster of contemporary recording artists from
the dance, jazz and indie worlds. These include Aphex Twin, who recorded
the soundtrack to the Carl Lewis Pirelli ad, Funki Porcini, and the
Beloved. Separately, Magmasters, the Soho sound facility, has started up
the Magnetic Music production company, which launches with five
Harari Page is thought to be the only agency left in the pitch against
Abbott Mead Vickers BBDO for the Evening Standard’s pounds 5 million
creative business. A result is expected soon. Saatchi and Saatchi
Advertising lost its place on the list last week.
Doner Cardwell Hawkins has survived a statutory review of the InterCity
West Coast business it won a year ago. Executives from the rail company
saw proposals from three agencies before renewing the contract, expected
to bill pounds 6 million in three years.