Three agencies have progressed to the final round of pitches for the
pounds 20 million pan-European Olivetti Personal Computers account
(Campaign, last week). The UK’s SMI Group is lining up against Ammirati
Puris Lintas (Paris) and a late entrant, FCB (Milan). A decision is
expected next week.
Collett Dickenson Pearce has received a major consolation prize after
missing out on the pounds 7 million National and Provincial Building
Society’s advertising business last year because of Abbey National’s
takeover bid. The agency has been appointed to produce a pounds 2.7
million campaign reminding N&P shareholders to vote on the transfer. A
30-second commercial, featuring the actor, James Bolam, breaks on
Bhs has awarded its pounds 4.5 million creative account to Saatchi and
Saatchi after a two-way pitch with the incumbent Howell Henry Chaldecott
and Lury, as tipped in Campaign (8 March). A pounds 5 million media
review now begins. Planning is currently with Michaelides and Bednash;
buying with the Media Business.
Jeanie Bergin, the former chairman of FCA, has quit as group marketing
director of Golden Rose Communications. Bergin joined the company last
June to bring ‘strategic thinking’ to the group’s programming. Lately
she has acted as an independent marketing consultant for the furniture
Live TV’s cheeky ‘pay-to-view’ experiment to take on its rival BSkyB’s
pay-per-view coverage of the Bruno-Tyson fight last Sunday (Campaign,
last week) has been hailed a success. Around 750 viewers called in and
claimed their pounds 1 during the transmission, during which lookalikes
fought out a simultaneous bout. There was one difference, on Live TV
MBS Media has scooped the pounds 2 to pounds 3 million media planning
and buying business for Time Warner’s Sounds Direct division. Sounds
Direct, a direct mail music service, had previously used Pawson Media
for its media buying. The account includes media placement in UK and
Postar, the outdoor industry’s new audience measurement system, is set
to start on 30 April. The research will be launched through a
presentation at Bafta in London, chaired by Christine Walker, the chief
executive of Zenith Media.
The Sun is claiming a massive success for its Coronation Street
scratchcard tie-up after sales on Monday, the first day of the
promotion, leapt 151,000 on the previous Monday, according to News
International’s own estimates. Meanwhile, the Daily Mirror, which
simultaneously launched a rival game promoted by the former Coronation
Street actress, Julie Goodyear, claims its sales rose by 3 per cent over
the past two Mondays.
J. Walter Thompson has launched a corporate Internet site on the World
Wide Web. Created by the agency’s San Francisco office, the site
includes a ‘fun and games’ area called the Ad Game, in which users can
try their hand as copywriters. Eventually, all JWT’s local offices will
have a site linked to the global one.
McCann-Erickson Manchester’s campaign for Sanofi-Winthrop’s Solpadol
painkiller won the gold award at this year’s IPA Business-to-Business
awards on Monday. The campaign also won top honours in the UK business-
to-business media category.
Godfrey Morrow, who founded Still Price Lintas’s Addition Marketing
subsidiary seven years ago, has died aged 54, after a heart attack. A
30-year industry veteran, he was chief executive of Grapple Group
Marketing, at the time of his death. His funeral takes place next
Tuesday (26 March) at the Church of St Mary Magdelene, Trinity Road,
London SW7, at 2.15 pm.