Helene Curtis’s UK roster creative and media agencies - BMP DDB Needham
and Manning Gottlieb Media - are bracing themselves for a review of the
business following an agreed offer for Helene Curtis by Unilever last
week. Unilever has several roster creative agencies, but its media work
is currently centralised through Initiative Media.
The Institute of Practitioners in Advertising and the Incorporated
Society of British Advertisers are joining forces to lobby the Office of
Fair Trading over rules governing the concentration of airtime sales
within ITV. The two industry bodies are stepping up their campaign
against airtime sales monopolies by appealing direct to the OFT amid
growing concern about one company controlling more than a quarter of the
TV advertising sales market.
Bates Dorland has been added to the list of agencies pitching for the
creative assignment on the pounds 4 million Terry’s Chocolate Orange
account. Unlike the other three competitors - the incumbent, BMP DDB
Needham, Young and Rubicam and Ogilvy and Mather - Dorlands is not a
roster agency of Terry’s parent, Kraft General Foods. But it has worked
for the company on its Kenco coffee business. A decision is expected
within two weeks.
Energizer batteries has added TBWA to the pitch for its pounds 24
million pan-European account (Campaign, last week). The agency’s
proposals are being researched alongside those of BBDO, the incumbent,
and Bates Europe.
British Sky Broadcasting is launching its first pay-per-view programme
next month. Sky viewers will be asked to pay pounds 9.95 to see
exclusive coverage of Frank Bruno’s world heavyweight title defence
against Mike Tyson on Saturday 16 March. Sky will begin taking bookings
for the event from next Friday (1 March) but viewers booking after
midnight on 15 March will have to pay the higher rate of pounds 14.95 to
see the fight.
Brett Gosper and Mark Wnek, the chief executive and executive creative
director of Euro RSCG Wnek Gosper, have both been promoted to Euro
RSCG’s ten-strong worldwide board. Wnek will also be setting up an
international board to focus creative activity across the group, of
which he will be the chairman.
The Face, the monthly style magazine, recorded an all-time high ABC
figure of 112,388 for July-December 1995 - more than 10 per cent up on
sales achieved over the same period last year. Its sister title, Arena,
has recorded a 10 per cent increase over the same period, to 84,802, and
moves up from six to ten issues a year.
John Ayling and Associates has scooped the centralised media business
for Chivers Hartley. The media independent has picked up the pounds
500,000 account for the company’s pickles business from Pattison
Horswell Durden to sit alongside the jams and preserves work it already
The outdoor industry’s new audience measurement system, Oscar II, is to
be renamed Postar when it launches later this spring. The re-naming
follows the agreement between the Council of Outdoor Specialists and the
Outdoor Advertising Association to jointly fund the research.
Amtico, the upmarket floorcovering manufacturer, has shortlisted Banks
Hoggins O’Shea, Mitchell Patterson Aldred Mitchell and Mustoe Merriman
Herring Levy to pitch for the creative work on its account which was
previously handled by Brookes and Vernons. Media planning and buying on
the business, which is expected to be worth up to pounds 1 million, will
remain with John Ayling and Associates.
Owens Corning, the US-based home insulation products manufacturer, has
appointed Bates Europe to handle its pan-European account, backed by a
reported budget of pounds 4 million. The company previously put
development work through McCann Erickson, based in Manchester, but they
never translated the assignment to a full appointment.