The Independent Television Commission will meet on 17 October to set a
final date for the launch of Channel 5, which industry sources believe
will be early March. Meanwhile, over the next two weeks the Channel 5
marketing director, David Brook, will draw up a shortlist of agencies to
pitch for the next phase of advertising. He declined to say whether the
incumbent, Saatchi and Saatchi, will be on the pitch-list. Media will
remain with TMD Carat.
M&C Saatchi is devising press ads to appear on the eve of the Labour
Party conference and has booked 16 poster sites in Blackpool. In an
attempt to wrong-foot Labour, the Conservatives will not use their
‘eyes’ ads, but will switch to a more positive approach by spelling out
the Government’s achievements on the economy. The aim is to reduce the
impact of attacks at the conference on its ‘New Labour. New danger’
Gill Rowe, a partner at the media auditors, Barsby Rowe, is understood
to be leaving the company. It is thought that the client director and
former O&M Media planner, Hugh Lindsay, will become a partner. Lindsay
refused to comment.
Jacob’s has been slapped on the wrists by the Advertising Standards
Authority over its poster campaign for the new Kingsize Club bar which
promises to give men ‘an extra one-and-a-half inches in the lunch-box
department’. The ASA described the ads, which were created by Euro RSCG
Wnek Gosper, as ‘smutty’ and ‘distasteful’.
Lego, which has seen pitches for its pounds 6 million account from
Duckworth Finn Grubb Waters, Delaney Fletcher Bozell and BMP DDB, has
made appointments to see each of them again this week for further
discussions. A result is expected immediately after the second round of
talks has been concluded.
The inaugural British Television Advertising Craft Awards, which have
been created by the BTAA, will take place on 19 October. The film
critic, Barry Norman, will present the awards to winners from the 400
entries across 20 categories. The jury will include John Webster, Jeff
Stark, Frank Budgen, Paul Weinberger and John Lloyd.
McCann-Erickson has appointed John Crowley, the ex-Chiat Day new-media
director, as communications director at the agency’s Moscow office.
Crowley was most recently media communications director at Media
Liverpool Victoria has shortlisted four agencies to pitch for its
account at the end of October. The business is expected to be rebranded
next year to incorporate Frizell Insurance, the direct insurance service
that was bought by Liverpool Victoria earlier this year. The incumbent,
Duckworth Finn Grubb Waters, will not be repitching for the business.
The London Business School will choose either First City BBDO, Grey
Direct or Davies Little Cowley to handle its account, which is worth
pounds 1.5 million above and below the line. The business was previously
with O&M Direct.
Michael Kaye, the M&C Saatchi chairman, has been appointed as a non-
executive director of the recruitment advertising and executive search
company, MSL. MSL was previously a Saatchi and Saatchi group company
before it was bought out by its management in 1992.
Capital Radio launched its Website on Wednesday at the Live 96
exhibition at Earl’s Court. The site, which can be found at
www.CapitalFM.co.uk, features a live audio feed from Capital FM and
Capital Gold Sport, and also enables users to access short clips of
chart singles and albums. In addition, there is a sports section, which
features updated league tables and statistical databases, a free
classified section and London entertainment guide.
Separately, the rival station, Atlantic 252, has launched its own site.
Located at www.atlantic252.com, it features programme details,
competitions and hotlinks to other sites.
Capital Radio launched its Website on Wednesday of this week at the Live
96 exhibition at Earl’s Court. The site, which can be found at
www.CapitalFM.co.uk, will feature a live audio feed from both the
Capital FM and Capital Gold Sport stations, as well as enabling users to
access short clips of chart singles and albums. There will also be a
sports section, which will feature updated league tables and statistics
databases. A free classified section and London guide are also be
Michel Guerend, who began his agency career at Collett Dickenson Pearce
in London, has been appointed deputy managing director of FCA BMZ, the
Publicis group’s second string European network. Guerend, 48, is a
former head of the Foote Cone Belding agency in Rome and managed CDP
Europe until 1991.