M&C Saatchi is understood to be in talks with the US network, N. W. Ayer
and Partners. According to David Kershaw, an M&C Saatchi partner, the
agency has talked to a number of networks since its launch last year,
but is not interested in making any acquisitions. The group is part-
owned by Richard Humphreys, who sold Humphreys Bull Barker, to Saatchi
and Saatchi in the 80s. N. W. Ayer’s leading shareholder is a South
Korean investor, W. Y. Choi, rumoured to be a major backer of M&C
Omnicom is selling its 13 per cent share in Aegis, the holding company
of the media buying group, Carat. The move fuels speculation that the
US-based advertising conglomerate is about to merge the media operations
of its global DDB network with those of BBDO. The news came as Aegis
announced a 67 per cent rise in pre-tax profits to pounds 33.6 million
for the year to December 1995.
Hewlett-Packard is seeing pitches from Saatchi and Saatchi, Publicis,
D’Arcy Masius Benton and Bowles and one other agency for its dollars 30
million pan-European corporate branding account. A decision is expected
next week, with Saatchi and Saatchi, which already holds substantial
chunks of Hewlett-Packard’s business, thought to be the front-runner.
The RAC is understood to be talking to a handful of agencies about its
media business, believed to include the Network, Mediastar and the Media
Centre. Jonathan Durden, a partner at the incumbent, Pattison Horswell
Durden, said: ‘We’re getting on with work’.
The Independent claims to have increased sales of last Saturday’s paper
by an unprecedented 14 per cent week on week, thanks to its Classic Film
Collection promotion (Campaign, 22 March). Unofficial, internal
estimates put sales up 41,000 to over 320,000, compared with an average
daily sale of 290,000 over the six months to February.
Stag Group has appointed Smith and Thompson, Gwyther and White and the
media independent, Booth Lockett Makin, to its pounds 750,000 Stag
furniture and Rest Assured beds account after seeing pitches from three
other shops. The win is the agency’s first since the creative
consultancy, Smith and Thompson, and the marketing consultancy, Gwyther
and White, formed an alliance in February (Campaign, 2 February).
As the Press Awards book went to press, Campaign discovered that
complaints against Bartle Bogle Hegarty’s ad for the International Fund
for Animal Welfare, featuring John Wayne Bobbitt’s severed penis, had
been upheld by the Advertising Standards Authority. Under the rules of
the Campaign Press Awards, any ad that has had a complaint upheld
against it, is ineligible for entry, and it has therefore been
disqualified. Separately, Campaign incorrectly stated in the book that
Ogilvy and Mather’s Guinness ‘pull a pint’ CD-Rom received a
commendation in the best use of online media category. The CD-Rom was
actually nominated best of category. Campaign apologises for any
Reebok is supporting its new star-studded commercial for its football
boots with a pounds 3 million media budget. The ad, created by Lowe
Howard-Spink, did not cost pounds 3 million to make, as implied in last
week’s news story (Campaign, 22 March). The 21 celebrities in the ad
received nominal fees and a donation made to Barnados.
The memorial service for the typographer, Brian Hills,will take place on
Tuesday, 23 April, at 12 noon, at St Bride’s Church in Fleet Street.
Hills, who died last December, worked as head of type at TBWA, Lowe
Howard-Spink and KHBB, on accounts such as Land Rover, Lego, Heineken,
Johnnie Walker and Vauxhall.
Mediapolis, the media joint venture between Euro RSCG and Young and
Rubicam, is set to open its doors for business in the UK on 1 July. The
venture, part of a European network, will see the merger of Euro’s media
operation, Mediastar, with Y&R’s in-house media department. Some
redundancies are expected.